Join to apply for the Content Designer role at Avery Brewing Co.
Please note: As part of the Mahou USA Brand Family, this role is based in Grand Rapids, MI, supporting Founders Brewing Co.
Summary
The Content Designer is a member of the Mahou USA Content Marketing team, focusing on campaign development and adaptation, branding and package design, and Trade Marketing asset creation across the portfolio of Mahou USA’s brands. This includes ideating, mood boarding, concepting, and execution which may involve graphic design, digital and photo manipulation, animation/3-D, and photoshoots/photography. This role will take direction from written or verbal briefs, or visual sketching to translate them into design concepts and layouts. They will work closely with all positions in Marketing to develop highly engaging creative content that builds consumer awareness, entices purchase, and promotes consumer loyalty to our brands.
Essential Duties And Responsibilities
Includes the following. Other duties may be assigned:
- Plan, organize, and execute projects; assist in developing graphics and photography, presentations, internet/intranet websites, marketing campaigns, and educational training.
- Deliver and present concepts and designs to Sr. Content Manager, Content Marketing Director, Marketing Director, and CMO.
- Assist in the production of a variety of assets including but not limited to print and digital media, sell sheets, posters, vehicle wraps, sponsorships and event support, point of sale and promotional items, merchandise, photography, and other forms of visual communication.
- Understand file preparation/finalizing artwork for print and digital applications.
- Understand die lines/print layouts and printing processes.
- Have an excellent grasp of current design trends and animation principles.
- Work with Sr. Content Manager to ensure design consistency across all platforms. Collaborate on design concepts. Ensure design work is applicable in digital and print mediums.
- Assist with the conceptual thinking, development, and execution of creative campaigns across all marketing mediums; has potential to lead or perform this function independently as needed.
- Work with both text and images. Image manipulation, photo re-touching, 3D renderings/animation.
- Assist in developing collateral to educate the sales team on brand standards and beer release specifications.
- Manage multiple projects and tight deadlines in a fast-paced environment.
- Responsible for special projects as assigned by Sr. Content Manager/Content Marketing Director. Consistently produce opportunities for continuous improvement.
Qualifications, Skills, Knowledge & Experience
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
- Bachelor’s degree in Art and Design with an emphasis in Graphic Design, Graphic Arts, or a related area.
- 2+ years of experience with GRAPHICS, Adobe CC Suite, Adobe Photoshop, Illustrator, InDesign, After Effects; Blender is a plus.
- Traditional or digital painting, illustration is a plus.
- 1-3 years of related marketing experience preferred; alcohol/beverage industry experience is a plus.
- Ability to translate business strategy and objectives into design concepts.
- Thrive in a complex, fast-paced environment and adaptable to change.
- Take initiative to seek out opportunities and solve problems.
- Strong organizational skills with the ability to prioritize multiple projects.
- Positive attitude and infectious personal drive that energizes others.
- Be a valued team player and a role model for collaboration.
- Conduct oneself professionally; approach others tactfully; react well under pressure; treat others with respect and consideration regardless of their status or position; accept responsibility for own actions; follow through on commitments; able to discuss creative feedback professionally.
- Balance multiple activities at once while making appropriate progress against them all.
- Communicate clearly and succinctly; make complex issues easy to understand.
- Consistently achieve desired outcomes on time and with a minimum of avoidable errors.
- Strong verbal and written communication skills; effectively communicate with Marketing, cross-departmentally and externally.
- Knowledge of JavaScript is a plus.
- Experience in Microsoft Office suite.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.
Compensation & Benefits
- Salary: $50,000-$60,000
- Health, dental, vision, and other coverage for all employees starts on the date of hire.
- 401(k) matching
- Generous food and beer perks
- Paid sick time, volunteer time, and floating holidays
- Employee Assistance Program
- Paid sabbaticals with tenure
- Paid parental leave for all employees
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Food and Beverage Services
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