Sales generation and winning more businesses are a core part of business success. To get more leads and sales, every company must know how to draft an effective business proposal to persuade the clients to buy from you.
With a good proposal, you can sell more. The way you write the business proposal can determine your company’s fate- either you win a new business or lose a potential client. The business proposal targets a specific audience for your business and offers them an effective solution to their problem. The purpose of a proposal is to convince your client that you stand ahead of your competitors with unique deliverables. Give them a reason to buy from you.
The structure and format of a business proposal contain a compelling introduction with a project overview. After that, you can state the client’s problems and your unique solutions. Your proposal writing must also include all the standard information such as pricing estimates, work timelines, and testimonials. It is essential that you offer transparency and trust to your target audience alongside the solutions to retain long-term clients.
If you are struggling with writing a persuasive yet informative business proposal, you can leverage the business proposal examples in this article.
Best Business Proposal Examples to Inspire You
We have written down the 17 best business proposal examples that will help you create client-winning proposals. Change the structure, headings, and content according to your services and client’s needs.
In this proposal document, it is vital to incorporate the standard information for a great sales pitch and win potential clients. This document complies with the needs and demands of the target client and suggests actionable solutions- beneficial for both the client and the company.
You can be a freelance writing company or a digital marketing firm, the basic framework for a proposal remains constant, with the same purpose of increasing sales conversions and maximizing ROI (return on investment).
A good business proposal includes a thorough project overview, addresses the client’s problems, offers solutions, gives pricing estimates, and a working timeline. Adding client testimonials and the success story (brief) of the past projects is also a plus.
This business proposal effectively engages clients with your goods or services and convinces them to consider buying from you. In addition, this proposal document addresses the client's problems and provides them with solutions.
You can use the first paragraph or the introduction to talk about "what you have to offer" or "why the client needs you." Then, you can include the key information about increasing organic traffic, generating more leads, better sales conversions, and user engagement.
In this proposal example, it is important to include the payment terms and timeline for the project plan. In addition, you need to include all your services, such as social media marketing, SEO or search engine optimization, PPC (pay-per-click) campaigns, digital content, email marketing, and more.
The marketing proposal will spread your business ideas amongst the clients like a wildfire in the forest- you have to kindle it.
The web design business proposal addresses the client's problem by understanding their needs. Whether you are designing the website for a new business, a private company, or a non-profit organization, your proposal must include explicit details.
This proposal template contains the development process of executing the proposed services for the client. Thereby includes a problem overview, solution statement, project timeline, pricing packages (hourly, weekly, yearly), call-to-action, and an "About Us" section.
After the introductory paragraph, you can write the "About Us" and "About the team" sections.
In this business proposal example, you can leverage the client specifications to create a user-friendly proposal. The proposal writing highlights the work process and project plan. This proposal document ensures the client that your proposed solutions are competent to solve their problems directly.
The proposal contains the problem with their solutions, the cost breakdown, timeline, and schedule in the project description.
The "About Us" and "Team" sections come after the proposal's explicit details, especially the solution. You can further include certifications about your legal team, client testimonials, social proof, and call-to-action to build trust and authenticity.
This type of proposal is a coherent yet concise summary of your research study. It specifies the intent of research- the central questions and issues. In this document, you must include the general idea of study and the current state of recent debate or knowledge as per the area of research.
You must state the pricing estimate for the relevant research project. Include the information that demonstrates your ability to cater to challenging ideas in a clear, critical, and concise way,
You can write the research proposal as a supplier to the client, or as a student to your supervisor. In any case, you must talk about the title, abstract, research context, research questions and methods, the significance of your research, and the bibliography.
The grant or asking-for-funds proposal t is written in distinct sections. The sections consist of different titles that target the specific guidelines of the granting organization. The main elements of any grant proposal remain the same. It must include a short overview of the executive summary, the statement of your company’s need or problem, a project overview, and your budget to specify the reason why you need the funds.
To strengthen your proposal, you can also include a cover letter, organizational qualifications, client testimonials, and supporting documents. Ensure that you do not miss any of the funding agency's guidelines or else the grant will slip out of your hands.
The project completion or grant approval depends on the budget proposal. If this proposal states a high budget, the grant or funding agency will reject your “grant proposal”. As the grant proposal states the budget is to inform the company that you do not have enough funds to complete the project.
This proposal must include all the basic information about the project and the costs of everything that you can or cannot cover in a given time limit.
The proposal provides the prospective client with a clear picture of your work intent. Starting from the research to the final sign-off. The proposal must offer answers to the anticipated problems or questions. Ensure the writing format and content are excellent and that the reader says "Yes" to your services before they even finish reading.
Even though the proposal is about IT, you need to avoid the technology-related jargon- keep the content simple and easy to understand. For example, include all the following components such as project overview, estimated pricing, work timeline, scope, business goals, and a case study.
After the solution, you can add the "About Us" sections, CTA (call-to-action), and legal terms. Adding client testimonials and their feedback on your recent work can gain the client's trust and turn them into a buyer from a reader.
It is a web-based, well-crafted proposal sample with tempting offers and value clarifications. Even though this type of business proposal must be short and to the point, it is vital to study the client and understand what they want from you.
Write the introduction and executive summary in a composed yet persuasive tone to convince the client that you are the best choice for them.
"About Me (or Us)" sections need to come after discussing the solution.
This business proposal must be accurate, precise, personalized, showcase your company's potential, and include details.
The proposal must include the scope of work, solution statement, payment schedule, project timeline, approach to unforeseeable conditions like weather and other hidden defects, and your warranty.
While the project proposal must also explain the work schedule and the extra charges applicable for additional work, the introduction needs to target the client's needs.
It is essential to use bullet points and a convincing writing tone to deliver a value proposition to write this proposal.
This document must contain details about the focused user adoption plan, incremental delivery, domain knowledge, industrial references, client testimonials, history of past projects, and more.
This proposal is concise and contains various offerings to the client. After an attention-grabbing introduction and executive summary, you can pitch your solutions to the clients.
The proposal must discuss the business plan, scope of work, timelines, and payment schedules. Keep the proposal brief, but do not miss out on the main points.
An illustrative business proposal, written to put forward your skills and offerings to the potential client. The proposal, specifically the introductory and executive summary section, must focus highly on the customer needs and problems.
After highlighting the solutions and deliverables, close your proposal by incorporating credentials, client testimonials, and CTA.
This project proposal highlights the company's understanding and knowledge of the client's requirements. Although it is challenging to cover all the aspects, the content must be specific yet persuasive and define the value proposition.
You can add details from your past successful project and the criteria for management that led to customer satisfaction. This enables the reader to sense your expertise and experience.
A proposal writing that incorporates visually attractive content to persuade the client. It can contain graphics, videos, and an online demo (if the proposal is online) to showcase the business’s strengths and achievements to the client.
This proposal is essential to outline the features of the products and services your company is selling. It is a detailed proposal with all the information about the project overview, solutions, deliverables, price, benefits, work schedule, and more.
To sell and generate revenues for your business, you must create awareness about your offerings. To convert your proposal writing into sales and deal closures, give them a reason to trust you, convince them you are better than your competitors and can resolve their issues.
A poorly written sales proposal means no selling.
A brief discussion about the design layout, color coding, and use of social media icons can turn this business proposal into a great sales pitch.
The proposal must include an easy-to-follow and understand the timeframe for project goals and objectives while ensuring the prospect is abreast of the mode of payment and other relevant details.
Critique/ Analysis: These business proposals follow a particular format structured in a certain way. However, most of them follow the same suit by covering the essential information. The important point to note is that it is advisable to add the "About Us," "Team," "Certifications," and "Testimonial" sections after you have given the project overview with potential solutions.
Write Better Proposals to Win More Business
With empowering proposal writing, let your business proposals do the talking.
The business proposals vary depending on the type and size of the company, and you have to search your target audience to offer them potential solutions. If you are an IT company, you cannot send out business proposals written for freelance writing.
Any proposal aims to target the client's needs and demands. Above all, to convince them to buy your products and services. Once you analyze and understand what your client wants from you, you can build a solid business proposal that nobody will turn down. If you get stuck, you can talk to your client and understand what they want in a more specific way. You can ask your questions and then narrow down the solutions.
Filling up the proposal with fluff and redundant content decreases its value and risks losing the client- that can be a massive blow to your business.
Leverage any business proposal template that fits your requirements and makes your business successful.
Josh is the founder of Technical Writer HQ and Squibler, a writing software. He had his first job in technical writing for a video editing software company in 2014. Since then, he has written several books on software documentation, personal branding, and computer hacking. You can connect with him on LinkedIn here.