GUIDE 2024

Content Strategist Interview Questions

Looking for the best content strategist interview questions?

You came to the right place. Hiring for strategic jobs is difficult—it is neither as easy nor straightforward as hiring for other skill-based professions. If you’re seeking a strategic thinker that understands content strategy ideas and best practices. If you don’t ask the right questions, it’s all too easy for applicants to fake their way into a content-strategy job by stating what appear to be the right things on the surface but don’t provide enough depth to show their strategic thought process.

The content strategist interview may be difficult, especially in large companies. To prepare for the interview, you should practice answering various questions.

We will discuss the following topics in this post to assist you in preparing for your content strategist interview.

  • The interview procedure and timeline
  • Typical content strategist interview questions
  • Interview preparation tips

Let’s get started.

Content Strategist Interview Timeline and Process

The whole content strategist interview process and timeline can be broken down into six possible steps that can take 2 to 14 days to complete.

Step One: The candidate will submit their complete resume, cover letter, and relevant referrals.

Step Two: There will be a video or audio call with the candidate as an introductory interview. If needed, further interviews will be conducted with the candidate.

Step Three: The employer will also have an interview with other candidates.

Step Four: Onsite interviews with various recruiters will continue.  

Step Five: The employer will review the interview applications.

Step Six: If the candidate is chosen, they will receive an offer.

Content Strategist Interview Questions

We divided the content strategist interview questions into sections according to their relevance and presented them to you.

Here are some interview questions you can get for the content strategist role.

1. Behavioral Questions

  1. Can you tell me about your adventure thus far? What is your favorite aspect of your job?

It gives an employer an excellent sense of their personality and how you progressed in your profession.

2. What do you like best about content and strategy?

Another personality inquiry reveals a person’s style.

3. How do you stay updated on industry developments and new tools?

Demonstrates your degree of dedication and love for the role and your proactivity in making changes.

4. Could you please offer me some instances of campaigns or brands that have inspired you?

Demonstrates awareness and dedication.

2. Content Strategy Questions

Here are some content-strategy question examples:

  1. How do you measure the effectiveness of content?
  2. Give an example of how you learn new user information and apply it to a project, initiative, or campaign.
  3. If you were to take on this content-strategy position tomorrow, how would you approach developing a short- and long-term content plan?

3. Hard Skill Questions

  1. How do you typically research target audiences?

Candidates must demonstrate industry expertise, analytical, and research skills.

2. How do you come up with new content ideas regularly?

It can be challenging to come up with fresh ideas all of the time. Your employer will assess your sense of originality and your ability to remain current on industry trends.

3. What are the most successful narrative channels?

The response will change depending on the employer’s aims; Twitter is fantastic for engaging storytelling, while sites like LinkedIn are ideal for increasing email subscribers.

4. What content management systems or tools have you used in the past? Which ones are your favorites?

This simple inquiry is designed to help your employer validate your overall experience.

5. How do you make your content more SEO-friendly?

This question is to measure the candidate’s knowledge if they use tools like Surfer SEO.

4. Soft Skills Questions

Some examples of soft-skills inquiries are as follows:

  1. How do you keep your team members interested in developing fresh content?

Demonstrates a high degree of leadership and communication skills.

2. Are you comfortable discussing your content plans with large audiences or senior management in an understandable manner?

Presentation skills are essential since you will need to persuade management to approve the project and discuss campaign outcomes.

3. What do you consider the most crucial aspects of a content brief?

When there isn’t a clear brief, it might be tough to outsource content. A content strategist should understand the significance of this.

  1. Tell us about a moment when you had to deal with conflicting communication styles or viewpoints.
  2. Describe a moment when you got comments with which you disagreed at first.
  3. Tell us about a moment when you messed up.

5. Operational / Situational Questions

  1. Could you describe the steps you’d take to develop a content strategy?

You should already have a preferred procedure and a solid understanding of end-to-end stages.

2. How would you respond to unfavorable criticism on a campaign?

As a candidate, you do not need to have a detailed action plan, but you should be aware of the potential impact and have some suggestions for remedies.

3. How would you strive to make a dull subject more fascinating and engaging?

Promising applicants can to develop inventive solutions in a short time and express complex challenges understandably.

4. Could you tell me when you oversaw a team of content creators for a project? Can you tell me about a moment when you disagreed with something they asked you to do? How did you handle it?

It gives the employer a clearer understanding of your seniority level and willingness to learn from communication difficulties.

Final Thoughts

The most significant aspect of a content strategist interview is your portfolio. Your situation will be a lot simpler if you can demonstrate, through previous work, that you understand what constitutes excellent content and that you can develop or outsource it.

Suppose you don’t have a portfolio and can’t demonstrate your awareness of their current content strategy, goals, and viewers. In that case, you’ll face an uphill struggle in the interview, and you’ll need to give excellent responses to have a chance.

Before applying, work on developing hard and soft skills, get a relevant certificate and practice mock interviews. 

Prepare interchangeable answers to frequent content strategist interview questions when you feel ready.

Best of luck in the preparation process!


Josh Fechter
Josh is the founder of Technical Writer HQ and Squibler, a writing software. He had his first job in technical writing for a video editing software company in 2014. Since then, he has written several books on software documentation, personal branding, and computer hacking. You can connect with him on LinkedIn here.