GUIDE 2024

Best Content Strategist Portfolio Examples

Are you looking for content strategist portfolio ideas?

Perhaps you’re a newbie content strategist looking for your first job. You want to create a reputation for yourself in the field of content strategy, which includes building an excellent portfolio.

Whether you’re beginning from zero or revitalizing an established portfolio, there are a few ground principles to keep in mind. In this blog post, we’ll walk you through 10 content strategy portfolio best practices, along with fantastic portfolio examples from across the web.

But first, let’s build a content strategist portfolio, as well as the function it serves and some resources for creating one:

  • What is a content strategist portfolio, and why do you need one?
  • How to build an outstanding content strategist portfolio?

Let’s jump in.

What is a Content Strategist Portfolio?

A content strategist portfolio showcase relevant work that you’ve done related to implementing strategic decisions around content including SEO frameworks, internal linking efforts, information architecture, and more.

When developing a fantastic content strategist portfolio, it’s critical to understand what you want your portfolio to do. What information should you include in your portfolio? When visitors visit your portfolio, what do you want them to understand about you and your work?

It should introduce you as a content strategist and offer the audience an idea of how you operate. Of course, you should pack all of these insights in an easy-to-read, user-friendly format.

How to Create an Outstanding Content Strategist Portfolio?

Because a portfolio is all about showing your work as a content strategist, it’s evident that you need to have some experience to have work to highlight in the first place.

However, don’t be concerned if you lack industry experience.

Without prior content strategist experience, it is possible to establish a great portfolio, break into the industry, and thrive. Taking a course is a fantastic place to start.

In addition, you should ensure that your portfolio fits the following criteria:

  • A unique introduction is included.
  • The clickable email address is plainly visible (so that the viewers of your portfolio or visitors of your website don’t lose any time to find your email and reach you).
  • Demonstrates reflexivity – demonstrates your capacity to reflect on and learn content in a user-friendly style.
  • Excellent content – demonstrates that you understand what a fantastic, polished result in terms of content looks like.
  • Request testimonials – ask your customers to write testimonials about you.

Top Content Strategist Portfolio Examples

Here are our top five content strategist portfolio examples. We’ll go through each one in-depth to ensure you understand the background and what you can take away from it. Let’s get started!

1. Emily Galeano Delivers Simplicity

Emily Galeano - Content Strategist Portfolio

Who Is Emily Galeano?

Emily is a multilingual UX Content Strategist with a psychology and marketing degree and a love of UI copy, UX, and branding. She is self-motivated, creative, and analytical. She appreciates problem-solving through innovative and data-driven methods.

Spending time with her dog, powerlifting, producing art, shooting photography, reading, writing, discovering the best craft beers and coffee, microbrewing, collecting records, camping, playing board games and my Nintendo Switch, and cheering for the Braves are among her interests.

What Makes Emily’s Content Strategist Portfolio so Great?

Emily presents short and precise, easily understandable, and to the point content in her portfolio. In the upper side of each example, she presents the type if it is an article, UX writing, UX content strategy, guide, or marketing campaign. At the bottom of each example, the heading is mentioned. 

What Can We Learn From Emily?

People are much busier and have a short attention span than ever. Therefore, it’s better to be results-oriented and provide concise, goal-oriented information than to offer them tons of information.

Key Takeaway

Use your portfolio to show how you provide value to the business. Set business goals and success indicators for each case study, and incorporate data and actual outcomes when feasible.

View Emily’s full portfolio website

2. Kim Gillick Delivers Quality Business Cases

Kim Gillick - Content Strategist

Who Is Kim Gillick?

Kim helps companies align their content initiatives with their business objectives.

She has ten years of experience in digital marketing, focusing on content strategy and copywriting.

She primarily works with B2B, technology, consulting companies, and government agencies of all kinds.

Many of her previous and present clients include multinational corporations such as IPL, Enterprise Ireland, and Stack Overflow.

She assists clients in better understanding their users and optimizing the user experience for conversions.

What Makes Kim’s Content Strategist Portfolio so Great?

Kim represents the information visually. Kim creates content work for different business areas such as advertising agencies, tech startups, consulting companies, Boutique Guesthouse, Productivity App, Government Agency. 

What Can We Learn From Kim?

Kim does an excellent job of demonstrating how she works in a business atmosphere. This is critical if you want to make a living off of content strategy, but it’s a technique that many content strategists overlook. While it’s true that you’re there to advocate for the user, it’s equally crucial to remember that businesses have their objectives to achieve.

You’ll get some big additional points if you can explain how your work adds value to the business. This will be simple if you have project-related data to share, but what if you don’t have any tangible metrics to offer?

Even if you don’t have any data, you may position your work from a business perspective. Set a business or product objective at the start of the case study, as Kim did. What do you intend to achieve with your work? This is distinct from the user’s purpose, although the two should work hand in hand.

Key Takeaway

Use your portfolio to show how you provide value to the business. Set business goals and performance indicators for each case study, and incorporate data and actual outcomes when feasible.

View Kim’s full portfolio website

3. Jessie Beck Delivers Professionalism 

Jessie Beck - Content Strategist

Who Is Jessie Beck?

Jessie is a content strategist and SEO expert specializing in digital content for tech, travel, and outdoor industries. During the previous seven years, she has worked with companies such as AFAR, Facebook, Asana, Tortuga Backpacks, Carryology, and Go Overseas.

What Makes Jessie’s Content Strategist Portfolio so Great?

Jessie’s portfolio and projects look amazingly professional. Viewers find another outstanding example of storytelling in Jessie Beck’s portfolio. She offers her design work in the form of case studies, which show her approach from beginning to end. But it’s Jessie’s use of visuals to complement the narrative she’s weaving that truly shines out in her portfolio.

Each point in her case study is accompanied by a visual element, such as a virtual wall of Post-it notes, a survey form emailed to research participants, or early-stage prototypes.

What Can We Learn From Jessie?

Your content strategist portfolio should both show and tell. Support each case study, like Jessie did, with powerful visuals which are actual items from your project, not simply pictures.

Document your workflow every time you work on a new design project:

  • Capture pictures of user research surveys you send out.
  • Take images of your wall covered in sticky notes after a long brainstorming session.
  • Please keep track of your wireframes as they move from low to high quality.

Key Takeaway

Bring each project’s story to life using visual artifacts rather than simply telling it. For example, include a snapshot or screenshot of how it appeared in action for each phase in your case study. 

View Jessie’s full portfolio website

4. Rebekah Wolf Delivers Simplicity in Content

Rebekah Wolf website

Who Is Rebekah Wolf?

Rebekah is a Seattle-based writer, editor, and content strategist. For two years, she worked as the sole content creator for Pagliacci Pizza and Macrina Bakery. She was in charge of everything from social media strategy to website content to package copy and print newsletters.

She led content strategy at Black Pixel and started writing user interface content for mobile apps.

She is now a user experience content designer for Microsoft’s Cloud and artificial intelligence (AI) design team.

She likes looking for the story in everything, working with designers and engineers, and utilizing words to create valuable and pleasant experiences for everyone.

What Makes Rebekah’s Content Strategist Portfolio so Great?

Rebekah generally works presenting software projects’ content. Rebekah presents the projects in an easy-to-understand way by displaying the screenshots of the graphical user interfaces (GUI) of the software that she works on and then with text explaining the details of the screenshot. 

What Can We Learn From Rebekah?

Follow Rebekah’s lead and place your process front and center when exhibiting your content strategy work. Because Rebekah is telling a logical story, she doesn’t display the completed product until the very end of each case study.

Begin at the beginning of each case study and walk the viewer through the essential processes that brought you to the ultimate answer. It’s great to share screenshots of a gorgeous finished product, but make sure you’ve thoroughly documented your process beforehand.

Key Takeaway

Display your process, not just the completed product. Write about the approaches you utilized, what you learned along the route, the obstacles you encountered, and how you handled specific difficulties. Each case study should tell a whole, logical story.

View Rebekah’s full portfolio website

5. Josh Tong Helps Teams Create User-Friendly Digital Experiences

Josh Tong website

Who is Josh Tong?

Josh is a content strategist who works with teams to develop user-friendly digital experiences, particularly in large, complex organizations.

He is currently a lead content strategist at MERGE, a full-service digital agency. Before joining MERGE, he worked as a senior content strategist at IREX, global development, and education NGO. He led the organization’s global content strategy. He formerly led a digital strategy for Catholic Relief Services’ overseas operations. He was a founding member of the organization’s content strategy team.

He has also edited manuscripts for publishing houses and assisted in developing digital resources for research libraries. He has been creating websites since the 1990s.

What Makes Josh’s Content Strategist Portfolio so Great?

John’s portfolio truly gets to the heart of what it means to be a content strategist: going through a process to solve a user problem. John doesn’t simply show the completed product; he goes into great depth on the methods and processes he used to get there.

Each project is presented as a case study, which tells us right away that we’re in for a lot more than simply eye candy.

What Can We Learn From Josh?

When it comes to your portfolio, follow Josh’s lead and offer a significant introduction. Please keep it simple yet eye-catching on the front page. Then, go into additional information in a separate “Work” area. Aside from writing a compelling “About” area, attempt to incorporate some individuality into the content strategy.

Josh is an experienced content strategist with various real-world projects in his portfolio. Just like Josh, be upfront about the fact that these are unsolicited projects-a simple disclaimer is all that is required.

Another important takeaway from Josh’s portfolio is the importance of blogging. His work isn’t limited to his portfolio website; he also publishes her case studies.

There are several methods to share your process, so don’t hesitate to explore multiple approaches.

Key Takeaway

Within seconds of coming to your portfolio, the viewer should know exactly who you are and what you do. Create a great headline that summarizes the most crucial information.

Demonstrate your initiative as a planner, designer, creator, editor, and publisher of relevant content based on users’ needs. Frame the problem, document your process, and tell a good story.

View Josh’s full portfolio website

Final Thoughts

If you’re looking to create documentation for your portfolio, get a hands-on introduction to content strategy and build your portfolio with a Technical Writer HQ certification.  If you are interested in planning, designing, creating, editing, and publishing relevant content based on a company’s business objectives and users’ needs, you can build a career as a content strategist. The first step is to showcase your work and get noticed. Good luck creating your content strategist portfolio.

Josh Fechter
Josh is the founder of Technical Writer HQ and Squibler, a writing software. He had his first job in technical writing for a video editing software company in 2014. Since then, he has written several books on software documentation, personal branding, and computer hacking. You can connect with him on LinkedIn here.