Senior Content Designer

Website usbank U.S. Bank

Location: Rougemont
U.S. Bank Senior Content Experience Designer Minneapolis , Minnesota Apply NowAt U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.

Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Content Experience Designers (CXDs) at U.S. Bank are customer obsessed in developing human-centered experiences that provide personalized, clear, helpful, and inclusive digital solutions for our customers. CXDs consider the why, what, and how of product use to help identify where user needs intersect with business goals across the entire user journey. Leveraging human-centered design methods, CXDs plan, create, and present persuasive, engaging, and strategic ideas that influence product roadmaps and demonstrate a solution’s potential impact.

They also perform competitive analysis and evaluate the marketplace for new trends to inform the research and design process.

Senior Content Experience Designers influence how their product teams build customer-centric solutions, as well as impacting the broader design community at U.S. Bank. They coach and mentor other designers, while helping facilitate cross-functional team collaboration. They are adept at planning, structuring and creating content for useful and usable experiences across a spectrum of digital channels. To ensure consistency across channels, they apply our brand’s verbal identity, spelling and grammar rules, plain language and accessibility best practices to every experience.

What Content Experience Designers do

Gather and assess content requirements for new or enhanced products and features.

Use quantitative and qualitative data and insights to createempathy and ensure content decisions are informed by real user needs and influence human behavior.

Employ a range of human-centered techniques (such as personas, user flows, content audits and wireframes) to determine and convey content design decisions.

Write and edit product content to meet business, technical and user needs, resulting inend-to-enddigital experiences that are accessible,inclusive and compliant.

Provide strategic, user-focused and accessible content recommendations and writing support to Experience Design (XD) teams, product managers, business lines and other stakeholders.

Makes recommendations to enhance written content with images, infographics, charts, etc.

Update content documents, content management system (CMS), design files and/or other documentation tools.

Apply and evolve existing brand and digital content standards to accommodate new products, features and customer segments.

Review content with peers and managers to ensure it accurately represents our verbal identity and writing guidelines.

Participate in content community of practice (COP) events and efforts for personal development and peer support.

Formally observe user interviews and usability sessions, as needed and as opportunity allows.

Analyze and understand end-to-end client experiences to ensure all content is consistent and technically correct across the user journey.

Validate content in a test environment before it gets released to production.

Drive, advocate and demonstrate a client-centric approach to work within and outside the XD organization, resulting in consistently simple, clear and enriching user experiences.

Work in an Agile environment, which includes planning epics, writing sprint stories and participating in regular Agile ceremonies. Content Designers must become adept at using Agile tools like Jira and Confluence. Higher levels will contribute to sizing and scoping work for the team.

Proven leader who can deliver on large design projects with ambiguous, complex scope.

Leads a design team and other content designers and plays a key role in setting direction for one or more design teams, often working across several products or journeys.

Actively mentors other designers and helps set the vision and focus of cross-functional opportunities (critiques, reviews, demos, etc.).

Connects across teams to ensure awareness, collaboration, and build consensus around singular solutions.

Has significant influence in defining goals and priorities for the product area including facilitating and customizing discovery plays to build consensus and meet specific needs within design and product teams.

Actively strengthens the design culture by demonstrating empathy for team members, identifying areas of development within teams and actively driving initiatives to make teams stronger.

Preferred Skills/Experience

Bachelor’s degree, or equivalent work experience

Typically eight or more years of relevant experience


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